In 2015 we started with our own music label. We were beginners and made beginner mistakes. But that was not all. We started out as a management agency. This seemed obvious because CIC group had always been an agency for talent in sports and fashion. So we thought let’s manage musicians. We were wrong. Our music management story ended not even three years later. No problem. You can’t have it all.
But...the love for music stayed.
So we gathered together and asked ourselves what went wrong? Turns out, we had been looking at it from the wrong angle the whole time! Although we are good at managing careers and we have a lot of experience in helping talent, our real passion for music lies in the making of it. So we learned how to produce our own music.
Today when we manage artists, it all starts with the music we write for them.